Context before click
Products inherit meaning from the creator, community, event, idea, or try-on that surfaced them.
COMMERCE, IN CONTEXT
Don’t interrupt inspiration.
Make it shoppable.
DRIP places relevant products inside the moments that create intent—editorial discovery, community posts, creator recommendations, live fashion, personal styling, and virtual try-on.
THE PARTNER OPPORTUNITY
BUILT FOR AFFILIATE DISCOVERY
The product feed becomes part of the experience.
DRIP is designed so approved retailer inventory can appear when it is useful and relevant—not as a detached catalog. Product partners can provide the trusted commerce layer connecting product discovery to attributable retailer destinations.
Intent-rich placements
Shopping actions appear after signals such as saves, follows, outfit exploration, and personal previews.
Retailer choice
Approved product feeds can support relevant options, clear destinations, and current merchant availability.
Measurable journeys
Transparent partner links create a direct path from inspiration and engagement to attributable action.
SHOPPING THROUGHOUT DRIP
One commerce layer.
Every high-intent moment.
The Shop experience is not a single destination. It travels with the user across the app.
01
Ideas become products
Personalized boards and cultural inspiration connect to relevant pieces from approved retail feeds.
02
Content becomes shoppable
Creators can tag a look so followers move from authentic inspiration to clear product destinations.
03
Live becomes actionable
Visible pieces can surface while attention is highest—inside runways, studio sessions, and drops.
04
Try-on builds confidence
A saved, scanned, or discovered garment becomes a personal preview before the retailer click.
SOCIAL PROOF MEETS PRODUCT DATA
People create the desire.
Product feeds close the distance.
Community conversation, creator credibility, personal relevance, and live cultural energy help shoppers understand why a piece matters. Approved feeds then provide the practical next step: what it is, where it is available, and where to buy it.
THE DRIP COMMERCE LOOP
Signal
A story, creator, community, live moment, or drop earns attention.
Discover
DRIP surfaces a relevant look or product direction.
Personalize
Style DNA, closet context, and try-on make it meaningful.
Convert
A clear partner action sends intent to an approved retailer.
Learn
Engagement improves future relevance without reducing style to ads.